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The FitzWay is a term developed by Fitzgerald Auto Malls
that defines our business philosophy and acts as a guideline for the way we
treat our customers. It’s our unique
way of doing business that differentiates us from all other auto dealers.
We
created the FitzWay by listening to our customer’s comments over the years,
both good and bad. They’ve told us what’s important to them is being treated in
a way that is honest, based on good faith, and includes a higher level of
customer service at all levels. We’ve taken that message and incorporated it
into every aspect of our business; from the way we handle customer phone calls
to showroom visits to servicing vehicles and even handling a customer’s questions.
At Fitzgerald Auto Malls, we treat all of
our customers the FitzWay… with honesty, respect, and dignity.
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Doing things the FitzWay also means constantly creating ways
to become better at what we do. Recently we have gained ISO Certification, the highest certification available for
customer service in business; we have developed programs to help protect our
environment including recycling and
innovative energy-saving practices; we have
received The National Capital Business Ethics Award
for the way we do business, we created the largest Child
Safety Seat inspection program in the nation with the support of the National Highway Traffic
Safety Administration.
There
are many other aspects to the FitzWay including how we price our vehicles with
posted final “delivered prices” on each car,
eliminating the hassle and haggle of negotiating; our 150%
Best Price Guarantee that assures our customers of the best
price…always; our Loaner Car and Buyer Protection Plans providing our customers
with peace of mind; our Certified Used Vehicles
program that includes one of the most thorough inspection processes in the
industry, and much more.
Read
on to find out about how the FitzWay of doing business has made Fitzgerald Auto
Malls the consumer choice for car buying for over 40 years.
In 1966 Jack Fitzgerald founded
Fitzgerald's Colonial Dodge in North Bethesda, Maryland. From the beginning the
guiding principle of this new dealership was to provide exceptional value in
the most comfortable, customer friendly sales and service environment possible.
Today, Fitzgerald Auto Malls represents over twenty brands at nine Auto Mall
locations. Today that same guiding principal continues. Over the years we have
listened to our customers and responded to their suggestions.
When our customers told us they would prefer we eliminate
the need to negotiate prices, we introduced no-hassle, no-haggle discount
posted prices... on every new car and truck... and now on the Internet.
- When our customers told us
that the most difficult part of the service experience was finding
alternative transportation, we developed our Loaner Car Program.
- When our customers told us
that they wanted the increased peace-of-mind that comes with a
well-maintained and reliable vehicle, we created the *Fitzgerald Buyer
Protection Plan.
- When our customers told us
they wanted to purchase high quality used cars and trucks with the same
confidence they experience with new ones, we introduced the Fitzgerald
Certified Used Vehicle.
- Additionally, our Appraisal
Process, 150% Best Price Guarantee, and many features of this web site are
in response to customer feedback. We invite you to email us with your
ideas and suggestions.
What is the “FitzWay”?
The FitzWay is a term used often at Fitzgerald Auto Malls in
a variety of settings. The FitzWay
means honesty, good faith, and great service.
Our customers have helped us define the FitzWay over the years.
Buying Cars the FitzWay
- Posted
Prices: Customers are treated the
FitzWay in our on-line showroom www.FitzMall.com and in our brick and
mortar showrooms where the delivered price is posted on every vehicle we
offer. An Internet price is
available to every customer, without even giving your email address.
- Certified
Cars: The FitzWay is the peace of
mind you can expect when you choose a Fitzgerald Certified Used Vehicle,
or a factory certified vehicle, because of our comprehensive inspections
beyond just the state required safety inspections.
- 150%
Best Price Guarantee: The FitzWay
is the confidence that you paid the best price after your purchase. Only Fitzgerald guarantees the price
you paid was the best price for 5 days before you buy, and for 5 days
after you buy. Signed buyers
orders are the only price that most dealers are required to stand by, but
because Fitzgerald quotes the Delivered Price, a legal distinction, you
can have confidence that our prices will be honored. If you want a signed buyers order, just
ask.
- We’ll
take it back: The FitzWay is our 5
Day Used Vehicle Return Policy. If
you’re not completely satisfied with a used vehicle (excluding as-is), you
may return it within 5 days and 250 miles for a full refund. Our settlement manager will put that in
writing.
- Loaner
Car: The loaner car is the FitzWay
of making sure you never have to worry about alternate transportation when
you bring your car to one of our service departments. We know that customer’s schedules are
already hectic, and arranging for people to pick you up could become a
headache. With our loaner car
program, you retain your independence because we take care of getting you
back on your schedule.
Service the FitzWay
-
Buyer Protection Plan:
The FitzWay in service starts with your very first appointment for your
free oil change. The buyer protection
plan helps you maintain your vehicle according to factory recommended
schedules, and offers discounts and no charge inspections to get the most out
of your ownership experience. Coupled
with the Loaner Car program, the Buyer Protection plan is a lifetime of worry
free ownership.
-
Systems, not just smiles: Fitzgerald Auto Malls has great people, and our people are
brought into a system they helped create that is certified to the ISO9001: 2000
standards for Quality. We’re subjected
to audits twice a year to prove that our customers are pleased with the
treatment by our staff and the quality of our service. Even the tire pressure gauges used by technicians
to check your tires are calibrated to a standard set by the National Institute
of Standards and Technology.
-
Ethics Award:
Fitzgerald is the only car dealership ever to receive an Ethics Award
from National Capital Chapter of the Society of Financial Service
Professionals, in partnership with George Mason University.
Community Involvement the FitzWay
-
Child Safety:
The FitzWay is our commitment to child safety, through the training of
our staff in the National Highway Traffic Safety Administration’s comprehensive
curriculum for checking and installing car seats. Each month Fitzgerald offers child safety inspections by
appointments at different dealerships.
In addition, there is a monthly event that has become the role model for
the country.
- Helping the Environment: The FitzWay is our commitment to preserving the environment. Fitzgerald is committed to recycling 80% of
the solid waste generated at each facility.
From scrap metal to fluorescent light bulbs, Fitzgerald recycled more
than 3 Million pounds of material in a single year.
-
Green Power:
The FitzWay is about doing our part to reduce the effect of fossil fuels
on the environment. All of the
electricity at Fitzgerald facilities is purchased from Green renewable energy
sources, mostly Wind Power at all of the dealerships in Maryland.
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